Marketing Strategy and Operations Lead (m/f)
About the role
We are looking for a highly skilled and strategic Marketing Strategy and Operations Lead to drive the marketing strategy and marketing operational efficiency. The ideal candidate will develop and implement domain-specific marketing strategies, manage marketing operations with a team of experts, and work closely with cross-functional teams as SPOC for individual domains to align marketing efforts with business objectives.
This is a leadership role that requires a blend of strategic marketing expertise, operational excellence, and hands-on execution. The candidate is expected to be well versed and has hands-on experience in advanced B2B omnichannel marketing execution.
Key tasks and responsibilities
- Domain Marketing Strategy
- Develop and execute domain-specific marketing strategies for key business areas, aligning with overall company goals and target markets in the B2B sector.
- Conduct market research and analysis to identify opportunities, competitive positioning, and customer insights in the software development landscape.
- Collaborate with production and sales teams to create go-to-market strategies, including product/service launches, positioning, and messaging that resonates with target audiences.
- Segment the market and develop tailored marketing plans for different industry verticals (e.g., scientific accelerators, fusion, quantum, radiotherapy, medical services etc.)
- Drive thought leadership and content marketing initiatives, establishing the company as a leading voice in its domain.
- Define and manage the customer journey, ensuring seamless brand/service engagement from awareness to conversion and retention.
- Marketing Operations
- Lead and optimize marketing operations, ensuring efficient execution of marketing campaigns across multiple channels (digital, email, social media, events, etc.).
- Oversee marketing technologies and platforms (CRM, automation tools, analytics) to streamline processes, track performance, and ensure data-driven decision-making.
- Manage the marketing projects budget
- Monitor, measure, and report on the performance of marketing campaigns, providing regular updates to the Department Head and key stakeholders.
- Implement scalable processes and best practices for campaign management, lead nurturing, and marketing project execution.
- Collaborate closely with sales and product teams to align marketing operations with sales enablement and production efforts.
- Lead Generation and Nurturing
- Work with Omnichannel Marketing Manager to ensure effective lead generation strategies are in place.
- Optimize lead nurturing processes, ensuring consistent engagement with prospects throughout the customer journey and improving conversion rates.
- Work with the sales team to redefine lead scoring criteria if needed, ensuring marketing and sales alignment on lead quality and pipeline development.
- Cross-Functional Collaboration
- Work closely with sales, production, partner teams to ensure a unified approach to achieving business objectives.
- Collaborate with the content, omnichannel, and event marketing experts to create cohesive campaigns that drive customer engagement and generate leads.
- Align marketing initiatives with broader company goals, product roadmaps, and customer success strategies.
- Data-Driven Decision Making and Reporting
- Leverage data and analytics to measure campaign effectiveness, track KPIs, and adjust strategies based on performance insights.
- Provide actionable insights to senior management through regular reporting on marketing metrics, such as lead generation, conversion rates, and customer acquisition costs (CAC).
- Utilize market intelligence tools and data to inform decision-making and continuously refine marketing tactics.
- Leadership and Team Development
- Lead, mentor, and coach a team of marketing professionals, ensuring the development of skills and fostering a collaborative team environment (initially with the head of marketing department).
- Drive continuous improvement within the marketing team, identifying and implementing ways to enhance efficiency, creativity, and collaboration.
Required qualifications and skills
- Proven experience (10+ years) in marketing strategy and operations, particularly within the B2B technology or software development industries.
- Strong understanding of B2B marketing, including go-to-market strategies, product marketing, and lead generation.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and data analytics tools is a plus.
- Knowledge of SEO, SEM, digital marketing, and content marketing best practices.
- Demonstrated success in managing complex marketing operations and developing domain-specific marketing strategies.
- Strong analytical skills with a data-driven approach to decision-making.
- Ability to collaborate cross-functionally with product, sales, and leadership teams.
- Excellent leadership, communication, and project management skills.
- Ability to work in a fast-paced environment and manage multiple priorities simultaneously.
Education
- Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
- Fluency in spoken and written English.
What we offer
- Employment contract for an indefinite period with a six-month probationary period.
- A work environment with flexible working hours and a hybrid work model.
- Plenty of personal and professional growth opportunities combined with a competitive and periodically updated salary tailored to your skills, experiences, and results.
- Interesting work full of challenges in an international working environment.
- Opportunities to work abroad.
- High-impact learning culture: regular in-house and external training sessions and a team of international professionals eager to help you grow.
- Flexible working time with the possibility of working from home.
- Many recreational after-work activities, unlimited coffee, soft drinks, fruit, and other well-being goodies.
- Cosylab events (Teambuilding, New Year’s Party, … ).
Why join Cosylab?
We are the leading software solutions provider for the world’s most complex, precise, and advanced systems, such as particle accelerators, large telescopes, fusion reactors, innovative medical devices, and cancer treatment systems. Our technology enables organizations to make scientific discoveries, offer the most cutting-edge cancer treatments, innovate in healthcare, and introduce clean fusion energy to future energy markets.
Working at Cosylab is a great opportunity to discover genuine teamwork and collaborate with experts from the world’s most important research projects. We value and strive to achieve good interpersonal relationships and try to ensure the pleasant well-being of all our employees. We are friendly, proud to work together, and able to develop just about any solution we put our minds to.
Cosylab culture
Our values
We offer the best solutions for ambitious businesses.
Think bold
We deliver exceptional solutions through courageous thinking, open communication and the drive to continuously improve.
Be modest
We set our egos aside in actively listening, respecting one another, and embracing the diversity of experience and perspective across the company.
Work smart
We know we get more accomplished by working together, being accountable, focusing our efforts and going the extra mile.
Enjoy life
We prioritize balance and positivity, nurturing personal wellness and celebrating successes.
Do good
We support one another and are passionate about solving the difficult problems that ultimately help make the world a better place.
Discover our work environment
CONTACT US
Apply for Marketing Strategy and Operations Lead (m/f) by Friday 29, November 2024
Please fill in the application form and upload your English CV, motivational letter and other relevant documents.
Thank you
Please fill in the application form and upload your English CV, motivational letter and other relevant documents.
Open positions
We’re looking for individuals with diverse knowledge and experience searching for a new opportunity to challenge themselves in a demanding and rewarding career.
Marketing Strategy and Operations Lead (m/f)
Ljubljana, Slovenia